Keyword Research and Analysis

Detail Explanation : All Seo Steps

Keyword Research and Analysis

SEO process starts with Keyword Research and Analysis. It is by far the most important aspect in any Search Engine Optimization initiative.

Keyword Phrase Research is process of selection the most optimum performance keyword phrases that can help visitors find a website.

You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted.

It's like not being able to reach your destination even after running your best race because you started out on the wrong road. Even if you achieve high search engine ranking, you may not get relevant traffic if you select wrong keywords. Therefore the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a website that you want to optimize.

Why Specific Audience?.
 For instance, a Dentist practicing in a particular town would most likely target people living in the same region, instead of targeting the entire country. Just as a patient searching for a dentist would search for one in his own area. Focus on specific audience would help her get targeted visitors, not just wasted traffic.

Facts, Not Gut Feet
A Common pitfall is to start the website optimization exercise a set of gut feel keyword phrases. We often come up with common sense looking key phrases, which through look obvious, may not match with the ones buyers are using as their search term. So you need to think out of the box.

Doing keyword Research invariably means going by the fact. As mentioned earlier, targeting the wrong key phrases might get you a good ranking for keywords that have few or no search requests or just get you relevant junk traffic.

So how do we get the facts and the data regarding a particular search term?
There are several online keyword research tools like Word-tracker and Google Adwords, which after data pertaining to search term. Relying on search tools to analyze keyword phrase data helps you to get a grip on your targeted audience. We at the brand Saloon prefer Google Adwords as it is more accurate and easy to use keyword research tool.

Keyword Research Process
Keyword Research Process involves the following steps.

• Discovering Keywords
• Analyzing Keywords
• Selecting Keywords.

Read next article for full description of the above steps...