Define Search Engine Optimization

Define Search Engine Optimization:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines "Natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier ( or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO consider how search engines work, what people search for the actual search terms or keywords typed into search engines are proffered by their targeted audience. Optimization a website may involve editing its content and HTML and associated coding the both increase its relevance to specific keywords to remove barriers to the indexing activities of search engines. Promoting a site the number of backlinks, or inbound links, is another SEO tactic.

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