What is Search engine optimization?.

What is Search engine optimization?.

A search engine is a set of programs which are used to search for information within a specific realm and collate that information in a database.

Basically, a search engines is a software program that searches for sites based on the words that you designated as search terms. Search engines look through own databases of information in order to find what  it is that you are looking for.

When you use a search engine, you type words describing the information you're interested in into an empty box and wait for the result to appear. The search engines will display a customized web page with a list of pages that contain related content- often a very long list

Next Chapter : How Search Engines work?

How Search Engines work?

How Search Engines work?

The foremost thing you need to know about SEO ( search engine optimization ) is that Engines are not like human beings; by the way how websites are viewed by search engines and visitors shows the difference that search engines are different from human beings. Search engines are geared towards text. In this present technological era search engines cannot fell the website designs, cannot watch movies and cannot grab the sounds. Search engines spiders ( Crawler or Robots ) crawl the websites and search for mainly content to understand the nature of the site. This explains us that search engines are intelligent creatures but different from humans.

What does the search do?...

 Generally search engines participate in several functional activities like it's crawls, indexes, retrieves, process, calculate relevancy to deliver accurate search result.

• Crawling
• Indexing
• Retrieving

The step wise process of the search engines are, at first the search engine spiders or crawlers or robots
(Google spiders is called as googlebot) crawls the all web pages of the website. These robots or spiders follow all inbound (internal) and outbound (external) links to index every page they crawl. As there are millions of websites crawlers doesn't visit site daily. so if new pages are added to your website it takes time to index the pages. sometimes it can take one month to visit your site. so during this time the SEO done for the site will not show the desired results. But your site will be rewarded later by the search engines, so you need to be quite to get natural permanent seo results.

Crawler

What you need to do is to see how the spiders crawl you website. As we know the spiders are not human so they cannot recognize JavaScript, images, flash animation, password protect pages, frames and also directories, so if your site contains more number of these contents you need to know how the spider crawls your site by using spider simulator ( spider view tool). if your content is not visible in this then it means that search engines cannot index ( detect) that types of content.


The second step of this process is, the search engines after crawling all pages are it indexes the pages according to its content. These indexed pages are stored in search engines huge database from where the data is retrieved later when needed. The process of indexing is based or detecting the words and content of the page, particularly assigning the page to keywords. As there is huge database sometimes it is difficult to retrieve the accurate content needed by the visitor. so by optimizing the site will help the search engines to easily identify the particular content needed by the visitor and also helps to increases the site to get high rankings.

The third step of this process is, the search engines process when the search request is done, it compares the keyword typed in the search bar with the indexed pages from all the servers (database). As search engines find millions of pages with same keyword, it uses its own algorithms to calculate the best site taking many factors into consideration and display the relevant pages (SERPs) for the visitor.

Different search engines have algorithms which are used by different search engines to find the relevancy, by taking many different factors into consideration such as density of keywords, Meta tags or back links. So different search result are generated by various search engines like Google, Yahoo,and Bing. And also the big challenging point to optimizers is that search engine algorithms are frequently changed, so to maintain your site ranking constantly ( permanently) you need to adapt to the latest changes done by the search engines and optimize your site accordingly.

The last process of the search engines is retrieving the desired pages to the visitors. it is nothing but just displaying the pages in the browser to the visitors. The pages are arranged in order according to site relevancy.

Next Chapter : Classification of Search Engines.

Classification of Search Engines.

Classification of Search Engines.

Major forms of Search Engines Marketing :

There are two types of results found on search engine result pages - links that are there thank to organic SEO and links that are there due to paid search. First, Lets take a look at organic SEO.

Organic SEO:

Organic SEO ( aka "natural SEO" and "White hat SEO") describes search engine optimization efforts that do not involve sponsored listings or paid campaigns of any sort.

Organic search engine optimization is the process of improving the volume of quality of traffic to a website from search engines by means of natural SEO efforts, specifically including the optimization of non page content.

Paid Search : 

Paid search refers to sponsored search results - ads displayed typically on SERP because advertisers have paid campaigns with search engines that help promote their services or websites.

These sponsored ads often appear above or alongside the organic search results.

Programs such as Google AdWords allow advertisers to bid on keywords they want to match us with their advertisement. When browser enter one of those keywords in search query, the advertiser's link and brief description may appear on the following SERP. If a browser clicks on the link, the advertiser must pay a certain amount of money associated with the PPC campaign.

Next chapter : What is Backlink and why are they important?.

What is Backlink and why are they important?.

What is Backlink and why are they important?.

Backlinks or Inbound links (IBL's) are the links that are directed towards website and are the building blocks to good Search Engines Optimization. The number of backlinks website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to website that have a lager number of quality Backlinks and consider those websites more relevant in a search query.

It is not sufficient to just have a high number of inbound links; they need to be quality links. For search engines to determine the quality of inbound links the content of the site is critiqued. The content of the websites you have inbound links with needs to be relevant to the content on your site. The more relevant the inbound links are to your site helps determine the quality of the links. If your site is about breast implants than linking to a site about German Shepherds is not relevant and is therefore not a quality link.

It is easy to get a higher ranking using backlinks than it is to influence search engines with external backlinks from other sites, which is why backlinks matter so much in search engines algorithm. Recently search engines criteria for quality Inbound Backlinks has gotten harder. This is due to people using deceptive tactics.

By having Quality Backlinks you are attracting visitors to your site. You can't just build a website and expect that people are going to find you without being pointed in the right direction. People used Reciprocal Linking to achieve this.

Reciprocal Links were discussed in a recent Google updates as one of the targets for  its latest filters in order to boost website ranking through the number of inbound links, webmasters had agreed upon Reciprocal Link Exchange. This link exchange occurs when one webmaster puts a link on their website to point to another webmaster website. Many of these were not relevant link and were link were still disregarded by search engines. The inbound links were not counted but the outbound links were still counted which lowered the relevancy score of many websites and caused them to drop off the Google map.

Here's short list of things to consider when building backlinks:

• How many backlinks do i have coming to my site? :- This is important. In general, the more backlinks you have to your content, the more popular it is, it's assumed that a greater number of links means that a greater number of people like your stuff.
• Where are my backlinks coming from?:- This is equally important. Google consider backlinks from established and trusted websites as pretty important. it's an indication that your website is important enough to link to from these sites.
• What words are being used to link to your content? :- These links are called "Anchor Text". These types of backlinks actually tell Google what the content is about. Anchor text backlinks are really important if you are trying to get your content to "Rank" for a particular keyword or phrase.
• Do you have any "Spammy" Backlinks? :- Spammy backlinks are links that point to your site. but they look "suspicious". An example might be having 7 Links from the same web page (not domain)   using the same anchor text (i.e. " loose weight") that point to your domain or particular URL.
• Guilt by association :-  if you have backlinks coming form known suspect sites can bring your search engine ranking down too. While one of two links from sites with a questionable reputation may bot do any harm, having a lot of links from them will definitely affect your content's position.
• Do you have social proof?:- Getting backlinks from social networking sites tells Google a lot about whether people like your content or not. Lots of backlinks from Facebook and Twitter gives the impression that your content is extremely popular and therefore very relevant.

Next Chapter : Define Search Engine Optimization

Define Search Engine Optimization

Define Search Engine Optimization:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines "Natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier ( or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO consider how search engines work, what people search for the actual search terms or keywords typed into search engines are proffered by their targeted audience. Optimization a website may involve editing its content and HTML and associated coding the both increase its relevance to specific keywords to remove barriers to the indexing activities of search engines. Promoting a site the number of backlinks, or inbound links, is another SEO tactic.

Next tutorial : SEO can be done in Two Ways

Keyword Research and Analysis

Detail Explanation : All Seo Steps

Keyword Research and Analysis

SEO process starts with Keyword Research and Analysis. It is by far the most important aspect in any Search Engine Optimization initiative.

Keyword Phrase Research is process of selection the most optimum performance keyword phrases that can help visitors find a website.

You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted.

It's like not being able to reach your destination even after running your best race because you started out on the wrong road. Even if you achieve high search engine ranking, you may not get relevant traffic if you select wrong keywords. Therefore the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a website that you want to optimize.

Why Specific Audience?.
 For instance, a Dentist practicing in a particular town would most likely target people living in the same region, instead of targeting the entire country. Just as a patient searching for a dentist would search for one in his own area. Focus on specific audience would help her get targeted visitors, not just wasted traffic.

Facts, Not Gut Feet
A Common pitfall is to start the website optimization exercise a set of gut feel keyword phrases. We often come up with common sense looking key phrases, which through look obvious, may not match with the ones buyers are using as their search term. So you need to think out of the box.

Doing keyword Research invariably means going by the fact. As mentioned earlier, targeting the wrong key phrases might get you a good ranking for keywords that have few or no search requests or just get you relevant junk traffic.

So how do we get the facts and the data regarding a particular search term?
There are several online keyword research tools like Word-tracker and Google Adwords, which after data pertaining to search term. Relying on search tools to analyze keyword phrase data helps you to get a grip on your targeted audience. We at the brand Saloon prefer Google Adwords as it is more accurate and easy to use keyword research tool.

Keyword Research Process
Keyword Research Process involves the following steps.

• Discovering Keywords
• Analyzing Keywords
• Selecting Keywords.

Read next article for full description of the above steps...

SEO can be done in Two Ways

SEO can be done in Two Ways

1. What is Onpage SEO : 

                 On page SEO is the process of SEO optimizing certain right inside your website, for the search engines to pick up and to see what your website is about, and the purpose for your website.

It could mean keyword research, writing good TITLE tags, internal liking and crawl architecture, or even content creation. on-page is anything you directly control in the code or content of your site.

On page SEO is the sentence of optimizing the content of a website such that it becomes friendlier to the search engines. This techniques includes the optimization of texts, images, tags, URL structure, internal links, header etc. Optimizing anything for search engines that is uploaded to your website's domain is treated as on page of SEO. In a simple definition On Page Optimization is what can be done on the page of website in order to make it more search engine friendlier to achieve good search engine ranking for targeted keywords.

Important Component of On-Page SEO: 

Here are some important on page Optimization component that take crucial part in the improvement of any website.

• Proper Post Title (H1 tags)
• ALT Tags (Must use proper ALT Tags with targeted keywords)
• URL structure (One of the most important part in SEO, must contain your main keyword)
• Meta Description Tag
• Keyword Density
• XML Sitemap
• Proper Content (should be Unique)
• Internal Linking strategy (Related articles must be properly interlinked within the website)
• Proper HTML
• Title Tags

2. What is Off Page SEO:

                      Off Page SEO is defined as the things you do offline to your website in order to achieve good search engine ranking. In simple definition Off Page Optimization does not involve any optimization with the content of the webpage instead it is the optimization which is done offsite the web contents. For example building quality links to improve the page rank of your website is such types of optimization. It is basically building reputation of your website in front of search engines like Google. So here you do not do anything with the content of the webpage.

Here are some important Off Page optimization component that take crucial part in the improvement of any website.

• Quality Link Building
• Directory Submission
• Blog  Commenting
• Classifieds
• Forums
• Article Submission
• Press Release 

Next : Detail Explanation : All SEO Steps